The ideas guy that actually gets sh*t done
I help brands turn vision into real-world impact by creating strategic partnerships and building lasting community.
CREATING MEANINGFUL EXPERIENCES AND PARTNERSHIPS ACROSS INDUSTRIES
From idea to execution and everything in between,
I’m with you.
Brand Strategy
Partnerships
Account Management
Go To Market Strategy
B2B & DTC Marketing
Event Planning
Communications
Project Management
Digital Marketing
RECENT PROJECTS
LOVELYPEOPLE.TO
Co-Founder | Event Planner | Brand Lead
What started as late-night conversations about something missing in Toronto's nightlife grew into a well-loved community in the city’s house music scene. Lovely People is a community-driven events company creating high-energy experiences, from packed dance floors to unique gatherings like Funk & Flow. Toronto’s nightlife wasn’t giving us what we wanted, so we decided to do it ourselves.
1000+ attendees
5 events across TO
$20k+ generated
NORTH FACE x MEC Pride campaign
Brand co-op campaign | Account Coordinator
This Pride campaign celebrated inclusivity and strengthened the partnership between MEC and The North Face by connecting with the LGBTQ+ community in meaningful ways. The initiative featured artist-designed Base Camp Duffels, transformed MEC stores into interactive Pride hubs, and amplified its reach through engaging social media content. With a focus on authentic messaging and social impact, the campaign drove customer engagement, enhanced brand visibility, and raised funds for the Canadian Centre for Gender and Sexual Diversity (CCGSD)
$10K raised for CCGSD
100K+ organic social reach
4 important stories told
The North Face TRED tour
Community based run series | Brand Coordinator
The Canadian TRED Tour brought The North Face’s trail-running community to life with 30+ events across the country. From trail runs to cold plunges and yoga, we created immersive experiences that showcased innovative technology while strengthening retail and community connections. A bold step in blending outdoor wellness with brand engagement
500+ participants
30+ events across Canada
Partnership builder. Problem solver. Part-time DJ.
Whether it's managing wildfire crews, leading brand partnerships, or building an events company from scratch, I’ve always done my best work in the chaos - spotting opportunities, rallying teams, and turning problems into profitability.